With more than 20 years experience helping business owners grow profitable businesses, I am an accomplished, experienced and dedicated business specialist who loves little more than a deep dive into a business’ data to get clear on the story those numbers tell. In fact, I’ve built my career- and my business- around driving change through understanding numbers.

I have a background in mainly service-based careers: law enforcement, administration & customer service roles and teaching. I have a Degree in Education, Cert IV in Bookkeeping and a Postgraduate Certificate in Accounting. I've worked across Australia and in North America, but Melbourne is home.

As the Founder of It's Not A Hobby I’ve worked with businesses of all shapes and sizes for 20+ years across Australia and North America sharing my expertise to manage and grow their business.

I simply love working with people with small businesses. I believe their drive, their commitment to their customers or clients should be reflected in their results. If a business is causing undue stress, or isn’t as sustainably lucrative as it should be, then let’s work out a way to turn things around.